Roy Morgan data shows West Australian Newspapers the top cross-platform news brand in Australia

The West Australian
The rise and rise of West Australian Newspapers.
Camera IconThe rise and rise of West Australian Newspapers. Credit: The West Australian

West Australian Newspapers has continued its dominant run as the top-performing cross-platform news brand in the country with nation-leading growth of 19.4 per cent in the past year.

The result was way ahead of the rest of the country’s news brands, with The Courier Mail in second with a rise of 11 per cent and the Australian Financial Review in third with a rise of 6.7 per cent.

Meanwhile, several big news brands went backwards and lost audience over the past 12 months.

The continued dominant performance of The West Australian means it now has a bigger cross-platform audience than Sydney’s Daily Telegraph.

The West now boasts 4.6 million readers every month across its weekday newspaper, Saturday’s West Australian, The Sunday Times and its websites thewest.com.au and PerthNow.

Anthony DeCeglie,  Editor in Chief of West Australian Newspapers.
Picture : Ian Munro
The West Australian
25/06/21
Camera IconWest Australian Newspapers Editor-in-Chief Anthony DeCeglie. Credit: Ian Munro/The West Australian

In the past three months its audience grew a staggering 114,000 readers — or 2.5 per cent.

West Australian Newspapers Editor-in-Chief Anthony De Ceglie said the physical edition of The West Australian had massive spikes recently.

“Our Saturday edition of The West Australian is the best performing major newspaper in the country,” he said.

“It’s up a whopping 17.8 per cent in the past year. Meanwhile, the weekday edition of The West Australian is up about 6 per cent. We’re extremely proud of those numbers and it shows just how relevant the newspaper is every single day to the lives of West Australians.”

One in six West Australians consumes the newspaper — the highest market penetration of any brand in the country. On a cross-platform basis that accounts for the newspapers and websites, 82 per cent of the State reads West Australian Newspapers.

Again it’s the highest market penetration of any news brand in the State.

De Ceglie said the team was only just getting started.

“It’s been a hectic year, especially with the Federal election,” he said.

“Our plan has always been to get through what we know now has been a change of government and then release some very exciting projects.

“This includes two new video shows in the style of our very successful Up Late with Ben Harvey nightly program.

“We’re also about to launch our new-look Food and Wine review team.”

Get the latest news from thewest.com.au in your inbox.

Sign up for our emails