Coles shows support for WA cattle
Trade cattle received strong support at the prime and led cattle auctions at this year's Perth Royal Show, with sales grossing $176,810 for 150 steers and heifers.
Grand champion led and champion heavy weight led steer Bandeeka Fudge achieved the top price of $4200, sold to Dale Pemberton of Coles.
As equal volume buyer, Mr Pemberton, who purchased 19 cattle at the trade and led, said he was keen to show his support for WA cattle.
"We are showing our support for WA at the show," he said. "The cattle we bought will go through our supermarkets in WA."
Harvey Beef executive livestock manager Kim McDougall bought 10 steers and heifers, which will also be sold in Coles supermarkets.
Mr McDougall purchased the champion extra heavy weight steer in the led class for $2200 and the reserve grand champion and reserve champion heavy weight trade steer for $1600.
"The show gave us the opportunity to purchase some high-quality cattle," he said.
Landmark auctioneer John Wirth said the prices achieved at the sale were reflective of the quality of the line-up.
"There was a good presentation of cattle - the vendors spent a lot of time preparing them for the show," he said.
"Light, medium and heavy weight cattle that were well presented sold well. The extra heavy weights were harder to present but also sold well."
Light weight cattle in the led class sold to a top of $2000 for the champion light weight steer and at an average of $885.71.
In the prime class, light weight cattle sold to a top of $1050 and an average of $875.
Medium weight led cattle sold for an average of $1186.76 and a top of $2000 for the third-placed medium weight led steer.
Medium weight prime steers and heifers attracted an average of $1046 and a top price of $1650 for the champion medium weight trade steer.
In the heavy weight class, Bandeeka's steer received the top price of $4200 and in the trade class the champion heifer sold for $2400.
Heavy weight cattle dominated the on-the-hoof and trade auctions, with 49 animals sold for an average of $1282.50.
The 17 animals in the extra heavy weight class attracted an average of $1504 in the led division and $1320 in the prime class.
Champion and fifth-placed in the on-the-hoof heavy weight division received equal top extra heavy weight price of $1400.
Goodchild Meats was equal volume buyer, purchasing 19 steers and heifers to a top of $1400.
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