Mid West dealer big on community

Hitting the Mid West’s roads last week with New Holland and Morris as travelling companions, Craig Ajduk had both seeding and community on his mind.

As McIntosh & Son Geraldton’s branch manager, Mr Ajduk had a busy schedule planned in a bid to showcase a New Holland T9.615 teamed with a Morris 9365 Air Cart and Quantum Drill.

But his last stop for the week, at Mullewa’s Community Crop, was more than just a chance for locals Kim Keeffe and Peter Barnetson to demo new equipment.

Mr Ajduk said it was a matter of McIntosh & Son showing it was committed to the communities it operated within.

He confirmed the group had signed on with Mingenew Midwest Expo for another three years as principal partner.

“It is a way of promoting our business but, more importantly, it is supporting the Mingenew community,” he said.

“It is a big effort to get Expo up and running and if you’re going to be living in the area, you have to support these events. I’m excited to be involved in it.”

McIntosh & Son marketing co-ordinator Renata Rignall said the group could trace its Expo history to the inaugural event in 1981.

“We know how important events like this are for not only local businesses, but also local growers,” she said. “Our role as a responsible organisation in the area is to support Expo and make sure it continues.”

As branch manager for the past 18 months, Mr Ajduk and team of local sales representatives and specialists will be on hand at Expo to promote a range of product lines.

Mr Ajduk said Morris and New Holland products would be a highlight of the site, as would the Integrated Harrington Seed Destructor.

With seeding of the 280ha community crop now over, Mr Keeffe thanked local farmers and representatives from McIntosh & Son and AFGRI Equipment for their help. He said funds generated from this year’s crop of Sceptre wheat would go to important projects within the Mullewa community.

Expo is on August 14-15. For information, go to mmwe.com.au.