Growers urged to choose wisely

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Cally DupeThe West Australian
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WA Agriculture Minister Alannah MacTiernan, celebrity chef Anna Gare and brand expert Adam Ferrier at the campaign launch.
Camera IconWA Agriculture Minister Alannah MacTiernan, celebrity chef Anna Gare and brand expert Adam Ferrier at the campaign launch. Credit: Peter Maloney

WA food producers have three months to coordinate special labels for their products to be part of a new marketing campaign.

The “Good Choice” media campaign will launch in July and urge shoppers to select food with the Department of Agriculture and Food’s long-standing Buy West Eat Best brand.

At the campaign launch last week, Department director Deborah Pett said more than producers had joined the campaign.

“Industry has committed significant investment and collaboration in developing this new Good Choice campaign to reignite interest in the program,” she said.

“Industry has committed significant investment and collaboration in developing this new Good Choice campaign to reignite interest in the program,” she said.

To be part of the program, food must be fished, farmed or grown in Western Australia.

Agriculture Minister Alannah McTiernan said the campaign was a re-energised version of the 2008 Buy West Eat Best program, the brainchild of former Labor leader and camel farmer Kim Chance.

Major contributors so far include Mt Barker Chicken, Amelia Park and Linley Valley Pork.

To find out more visit www.buywesteatbest.org.au

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