A Perth-based butcher with a paddock to plate ethos snapped up the lion’s share of the Wagin Woolorama’s offerings during the annual Prime Yearling Beef Auction. Swansea Street Meats owner Regan Goodard-Borger attended the auction with his family and bought four of the nine animals offered, including the top price Summit Gelbvieh at $2060. Three vendors — Southend, Carenda and Summit — offered four Murray Greys, two Angus and one Gelbvieh, while Bullock Hills offered a Simmental-Murray and Simmental-Angus. All of the animals sold under the hammer to an average of $1871. A regular buyer at the event, Mr Goodard-Borger said the auction not only guaranteed his customers high-quality meat, but provenance in knowing exactly where it came from. “It’s pretty hard to find decent meat at the moment, so when you find it you pay for it,” he said. “It’s nice meat and you know where it’s come from. That’s a big part of our business now — paddock to plate, getting the whole story (and) knowing you’re getting good quality as opposed to buying a box and you don’t know where it’s from. “It’s pretty much one of the most important things in the business. If you don’t know where it’s from, what animal it’s off, people aren’t going to come and see you. You might as well be a supermarket. “People want to know they’re getting quality because meat’s not cheap, they’re paying a premium for it, so they want to be able to justify paying that price.” The East Victoria Park-based butcher bought three Murray Greys, from Katanning stud Southend, as well as the only Gelbvieh on offer — which was named Champion Heavy Weight Prime Yearling Beef and Reserve Champion — from Narrikup-based Summit. The remaining five animals were purchased by four buyers, with Avon Valley Beef purchasing both a Carenda Angus and Bullock Hills Simmental-Murray Grey, Halanson Farms buying the Prime Yearling Beef Grand Champion Southend Murray Grey, MJ Shearing purchasing a Bullock Hills Simmental-Angus and Ganzer & Co buying a Carenda Angus.