Wine group calls for more federal help
An influential group of Australia's leading winemakers is urging the federal government to commit more funds to promote the industry both at home and overseas.
Australia's First Families of Wine group has raised concerns that the government's $50 million export and regional support package will be spent by June.
"Given how much the government reaps in taxes from the wine industry, it's time they stepped up and showed an ongoing commitment to our long-term health, at home and internationally," the group's leader Stephen Henschke said on Monday.
"With the Aussie dollar at the right level to encourage exports, the government must commit to our future beyond June 2020.
"We absolutely need a guarantee that the support will continue for the evolution of the whole industry."
Australia's First Families of Wine includes some of Australia's most noted producers such as Brown Brothers, Campbells, d'Arenberg, Henschke, Howard Park, Jim Barry Wines, McWilliam's Wines, Tahbilk, Taylors, Tyrrell's Wines and, Yalumba.
Representatives of the group recently toured the US promoting Australian wine taking in New York, Miami, Chicago, Dallas, Los Angeles and San Francisco.
Bruce Tyrrell said the roadshow was a journey of rediscovery for American wine lovers.
"Whilst it was great to see influential people tasting our wines and being amazed, we can't afford to be forgotten again," he said.
"It's all about consistency of message. We have to keep telling our stories. It can't just stop."
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