Signs point to different great wines

A bold advertising campaign will attempt to show tourists the Geographe Wine Region offers a different experience.

The Geographe Wine Industry Association, in partnership with the Dardanup Shire Council and sponsors Covert Signs, will set up three advertising signs in the shire to promote the wine industry.

Association president Sue Ward said because of a lack of visibility, the region’s wine industry was often overlooked.

“There are no vines as you are heading south so people don’t know they are driving through a wine region that has boutique producers where you can meet the people behind the labels, ” she said.

“You can meet the families behind the businesses. It is a unique experience for people who want something different.”

Mrs Ward said the association hoped the campaign kick started more tourism for the Greater Bunbury area.

“We are hoping it will increase the profile of the region and then other shires come on board to help promote the region, ” she said.

“We run from Harvey in the north, to Busselton in the south so there are seven shires in our region.

“We needed to distinguish ourselves from other regions, this is our first attempt. We are hoping to have them through Capel, in Donnybrook and near Balingup.”

The first sign has been erected on Australind Bypass near the Collie River, while the next two will be constructed at Boyanup Picton Road near the Moore Road junction and the other on South Western Highway just past Burekup.