Elton John rocks on in merino wool

Elton John is leading a group of quintessential British rockers to promote Australian merino wool.

Dressed in a chalk-striped wool suit, Sir Elton is leading GQ magazine's tribute to men's global fashion.

Australian Wool International has collaborated with GQ to promote its Merino Wool. No Finer Feeling campaign by way of a 26-page magazine feature.

Tailored by Savile Row and made by Taylor & Lodge of Huddersfield, Sir Elton appears alongside Roger Daltrey (The Who), Bryan Ferry (Roxy Music), Johnny Marr (The Smiths), Ray Davies (The Kinks), Paul Weller (The Jam and The Style Council), Jarvis Cocker (Pulp) and John Taylor (Duran Duran) as well as relative newcomers Dizzee Rascal, Mark Ronson, Plan B, Chilli Jesson (Palma Violets), Miles Kane (The Rascals, The Last Shadow Puppets) and Jamie Hince (The Kills).

They are all pictured wearing Australian merino wool.

Chief strategy and marketing officer Rob Langtry said the presentation in GQ showed merino wool in "a truly iconic way".

"For 25 years GQ has been the leader in men's fashion and making it accessible to an increasingly discriminating global audience," he said.