More Case IH staff in the field

Agricultural machinery brand Case IH has announced its biggest single change in field force resourcing in more than a decade - a significant expansion of its field team.

Twelve new positions have been created to increase the brand's presence in the field, and according to Case IH brand leader Bruce Healy, farmers and contractors will benefit.

"When customers told us they wanted to see our people more, we listened," he said.

"Our new structure will see dedicated teams focusing on smaller geographical areas, meaning they will have a better understanding of the specific needs of customers in those areas."

Mr Healy said much of what Case IH did was based on customer feedback.

"Whether it's the design of the Multifunction handle, or the fact that we've put a removable fridge into our Axial-Flow combine cabs, listening to our customers helps make our machinery great," he said.

"With extra feet on the ground, we'll have more open feedback and be able to better support our dealers with parts and service - and that means a lot when it comes to busy times like harvest."

Case IH's increased focus on after-sales service has created eight new roles. In addition, there will be two field-based product specialists, plus two new field-based management positions, making 12 new positions in total.

"Our dealer network is known for its great support of farmers and contractors, and these new after-sales service roles will take that support to a new level," Mr Healy said. "Over the last few years we've had a very positive response to our overseas product specialists visiting Australia to run training and meet customers.

"We have now created two new full-time positions here so we can access that expertise all year round."

The recruitment process has already begun, and Mr Healy said finding the right people for the job was more than just looking for product knowledge.

"We've got a good culture within the Case IH team. People can always learn more about our products, but the attitude needs to be right," he said.

"We're looking for people who show initiative, who find solutions, who get things done.

"When it comes down to it, people want to do business with people. Our people are genuine, hardworking and practical - just like our customers."

Case IH will soon be advertising its open positions online.

Initial enquiries can be emailed to info.australia@caseih.com .