New CLAAS models aim to bridge gap
Farm machinery distributor Landpower will release 11 new CLAAS tractor models in early 2013.
Spearheading the program will be the much-anticipated AXION 900 series, which will propel CLAAS into the broadacre market with four models delivering 320 to 410 horsepower.
The new series will bridge the gap between the company's proven AXION 800 series (180 to 270hp) and the multi-function XERION series (330 to 525hp).
Landpower tractor specialist Paul Holdaway said the new models would play a pivotal role in building the CLAAS brand in Australia.
"AXION 900 is going to make the broadacre farmer realise that tractors don't just come in dark green paint, red or blue," he said.
"Performance, efficiency and reliability are table stakes for this market and the AXION 900 ticks all the boxes.
"What sets it apart is smart on-board technology and superior operator comfort.
"These tractors are often operated for 24 hours a day for weeks on end. That's where CLAAS comes into its own.
"They are designed from the wheels up to make your working day as productive and as comfortable as possible.
"Once you've driven an AXION or an ARION for a day or two, you'd never want to go back to an ordinary tractor."
The new series are the first to incorporate the CLAAS 'Power Systems' philosophy, which aims to identify and select the optimal combination of engine and drive train technology.
"CLAAS then combines this with its own expertise in electronic management systems and hydraulics to optimise performance and efficiency," Mr Holdaway said.
"The overriding goal is to ensure the maximum amount of power is transferred to the front and rear axles and PTO shafts with minimal fuel consumption.
"CLAAS works with four different engine manufacturers and four transmission manufacturers, which gives them plenty of flexibility."
Although best known for its advanced technology grain and fodder harvesters, CLAAS has made significant inroads into the tractor market over the past decade.
CLAAS now offers more than 25 tractors spanning 75 to 525hp across four series.
The launch of the AXION 900 will help to cement Landpower's credentials in the broadacre market.
Over the past three years, Landpower has established a national network of 10 'super dealerships' to act as regional sales, service and support hubs for the complete range of CLAAS farm machinery.
CLAAS Harvest Centres also stock and service a select range of other brands, including AMAZONE spraying, spreading and cultivation equipment, Gregoire-Besson tillage equipment and Seed Hawk precision seeding systems.
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