Fremantle coach Justin Longmuir wants the club's success-starved fans to embrace the growing hype surrounding the team's premiership credentials. Just don't expect the players to get caught up in all the hoopla.

The Dockers made it eight wins on the trot on Thursday night when they kicked the last five goals of the game to turn a 17-point deficit into a pulsating 15-point win.

If Fremantle beat Essendon at the MCG next week, the Dockers will equal their club-record run of nine wins, set in both 2015 and 2006.

The Dockers further solidified their status as a premiership fancy with the 12.16 (88) to 11.7 (73) win over the Hawks, and the club's fans are set to send the 'Flagmantle' craze into overdrive.

Longmuir said although the growing hype will be a "distraction", it's a welcome problem for the group.

"I'm happy for our fans to be excited," Longmuir said.

"We're playing an exciting brand of footy. We've won a lot of games in a row.

"Our fans are starved for success - our fans should be excited about the path we're on.

"But our challenge is to just stay in the moment and give every team our best. It's been a mantra all year and it won't change."

Longmuir believes the growing maturity of his group means they will be able to handle the external noise with a minimum of fuss.

"We've done a lot of work on that to be able to stay in the moment, to be able to ignore what the outside world is saying and making sure that we value the right things week to week," Longmuir said.

"People don't realise that it takes time. It takes time for players to learn that and feel comfortable doing that.

"Our leaders are driving that mantra really well and the rest of the playing group's falling in behind."

One sign of Fremantle's growing maturity is the way they handled their three six-day breaks in a row.

The Dockers beat Carlton, the Bulldogs and Hawthorn - all from shortened lead-ins.

"I didn't hear any players whingeing about it, talking about how sore they were. They just got to work," Longmuir said."I'm really proud of the group."

Longmuir heaped special praise on Luke Jackson, who tallied nine disposals and three clearances in a monster final quarter.

"He's a bit of a barometer for us, Jacko, when he's up and going and doing his thing on ball," Longmuir said.

"He just adds another layer to our stoppage work. He was huge."