The AFL is facing a fresh off-field headache with Richmond players spotted letting loose at their Mad Monday celebrations.

Tigers players were celebrating their end of season in Garfield, a small country town 80km south-east of Melbourne.

WATCH THE VIDEO ABOVE: Richmond’s Mad Monday celebrations caught on camera

7NEWS has obtained vision of some of the players appearing to whip each other with beers in hand.

“It’s the timing of this footage which will be of most concern at AFL House,” 7NEWS senior reporter Nick McCallum said.

“In the footage you can see players whipping each other shirtless while consuming alcohol.

“One player pulls his pants down and asks another to whip him.”

There is no suggestion the players have broken any behavioural rules.

But Channel 7 expert Kane Cornes said it was “embarrassing” to see.

“I’ve only just seen this, but just embarrassing. Firstly, what are you celebrating? It’s a team that’s finished 17th for the second season in a row,” he said on 7NEWS.

“They won three games and you’re out during the day celebrating while your fans are hurting.

“To be there with your tops off in view of the public is just nothing more than an embarrassment to me.

“It’s not the first time Richmond have done it. They’re not the only club that dresses up like morons when it comes to this stage of the year, particularly for teams that have nothing to celebrate.

“It’s embarrassing, it’s mortifying, and I’m not sure why clubs continue to allow their players to act like this.”

Richmond rounded out their season with a 57-point loss to Geelong on Saturday.

The Tigers won just three matches for the year, twice against West Coast and once against Essendon.