Italian weaver to offer superfine support


Italian luxury weaver Reda has committed to offering Australian superfine woolgrowers premium price support.

Reda fabrics, woven at the company's Valle Mosso factory, in the hills above Bielle, Italy, are made with the finest of detail and a respect for tradition.

"Reda fabrics stand out for quality, luxury and sophistication," a Reda spokesman said.

In an historical agreement, Reda directors Francesco Botto Poala and Fabrizio Botto Poala signed an exclusive deal to purchase 1PP Australian superfine wool.

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New England Wool managing director Andrew Blanch said 1PP certificates were issued to a select number of superfine bales annually that exhibit superlative quality.

"The 1PP certificate is the highest level that superfine wools can obtain and is sought-after by producers of superfine wool," he said.

Australian Wool Innovation recently supported a Reda tour group that attended a Sydney wool auction and visited the New England superfine region.

AWI chief executive Stuart McCullough said initiatives were ongoing to strengthen demand for superfine and ultrafine Australian wool at a sustainable price.

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