Ricciardo to help market TFS

Nick EvansThe West Australian
Ricciardo to help market TFS
Camera IconRicciardo to help market TFS Credit: The West Australian

TFS Corporation has added the services of local Formula One star Daniel Ricciardo to its marketing budget, signing on the F1 rising star as a "global ambassador" for its Indian sandalwood products.

Ricciardo joins Australian Test great Adam Gilchrist - a long-time TFS shareholder and director of the company until May last year - as the public face of the company as it expands it sales.

Chief executive Frank Wilson said the association with the high-profile recruit would help the company promote its products to Ricciardo's legion of fans, and to new customers and investors across the globe,

TFS booked a $55 million after-tax profit for the first half of the year, and says it expects full-year earnings of $90 million.

The company spent $1.9 million on sales and marketing in the first half.

TFS did not say how much Ricciardo's services would cost.

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