FIFA is leaving no stone, or piece of turf, unturned in the quest for profit, with the pitch set to be used for the World Cup final put up for sale.

FIFA’s online store has put pieces of turf from the New York New Jersey Stadium up for sale to fans from the USA and across Europe for US $450 a plot.

Three additional versions are also for sale, with the top-end “Hero Edition” coming in at US $3000 for a three-inch square of grass, plus a gold-etched metal souvenir ticket, a mini replica World Cup final ball and a crystal-cut glass World Cup trophy.

“Own a genuine piece of football history with an authentic 2026 FIFA World Cup Piece of the pitch, permanently preserved in a premium acrylic with a USB keepsake,” the website says.

“Each piece contains an original fragment of the iconic Final playing surface, making it a unique collectible that celebrates one of the world’s greatest sporting events.”

There are only 2026 pieces available in each tier, which would generate more than $16 million AUD in revenue.

This World Cup cycle has already broken records, with the expanded tournament expected to bring in more than $13 billion, nearly double the $7.5 billion generated by Qatar.

FIFA has come under scrutiny for the commercialisation of the World Cup, with hydration breaks drawing the ire for what is largely seen as an excuse to run more ads.

Their ticket pricing has also come under scrutiny, with reports that the world body overruled US-based officials for using a dynamic pricing system in favour of maximising profits, a claim which they deny.

“FIFA’s ticketing policy followed extensive consultation and agreement with all areas of the organisation. No alternative plans were ever presented, so there is no substance to these claims,” a FIFA spokesperson said.

“We are enjoying record attendances, with more than 99% capacity across all games, and we thank supporters for contributing towards the growth of football around the world.”

Tickets for the World Cup final start from $7,380 US all the way up to $34,500 for hospitality packages.

FIFA president Gianni Infantino said cheaper tickets would have led to more scalpers on the secondary market and reduced revenue for the organisation to reinvest into the game.

“If you sell it at a lower price point in this particular market it would have gone to secondary markets at much, much, much higher prices and where would the money go then? Well, to those who organise secondary markets or black market activities and not to football.”

The selling of playing surfaces is becoming a popular phenomenon, particularly in the US where earlier this week, Sotheby’s auctioned off two 4-by-8 sections of court used at Madison Square Garden for NBA Finals Games 3 and 4. Each sold for more than $100,000.