Lupins’ pulse of success felt
A paddock-to-plate dream five years in the making is becoming a reality for Mullewa farmers Tanya and Robert Kitto.
The pair recently launched two lupin flour products into Australia’s burgeoning gluten-free market: a wholemeal flour and a self-raising flour.
The products are grown, stored, milled and packaged on their farm and retailed under a new business called My Provincial Kitchen.
They ground their first lot of lupin flour this year after importing specialist flour milling equipment from China.
“Traditionally, lupins have been used to feed stock and as a great source of protein and fibre,” Ms Kitto said.
“We feel lupins deserve much more. So we have worked long and hard to develop products that are easy to use as well as yummy to eat.”
In coming months, the pair plan to release a line of packet cakes with the aim of making it as easy as possible for consumers to use the lupin products.
Their retail business follows two years of selling flour wholesale to food manufacturers across Australia, under a separate business Golden West Foods.
The Kittos recently hosted celebrity chef Theo Kalogeracos at their farm, appearing on his TV program “Delish” last month.
Lupins form an important part of the Kittos’ farm management program, with 4500ha planted to lupins at their 11,000ha farm, Coromup, this year.
Together, they started growing lupins in 1980 to help with crop rotation, weed and disease control.
While the 10m-long lupin mill has the capacity to create 1000kg of lupins an hour, the Kittos hope to initially sell about 100 tonnes of flour a year.
With gluten-free products gaining traction across Australia, the Kittos hope to create their own market and promote lupins as a healthy option for everyone.
“Food is supposed to be exciting... just because you are gluten-free, doesn’t mean you have to be punished,” Mr Kitto said. “We want to keep our pricing down, so families with one or two members that are gluten-intolerant don’t have to make two lots of food all the time.
“We just thought, let’s get the information out there and educate the consumers so they start requesting the product.”
Other lupin food companies in WA include The Lupin Co, which specialises in flakes, and Raw Earth Produce, which specialises in flakes and flour.
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