Red Angus power into profit

Victorian and local interest provided a shot in the arm at the fourth Power Into Profit Red Angus sale in Brunswick last week.

Held in the Alan Evans Bull Selling Complex, the top price for bulls was $5600 - bought locally - while the top for registered heifers was $1400, paid by Claremont Red Angus stud, of Clumes in Victoria.

The second-top price in the heifers was $1000, paid by Bootehill stud, of Drouin South, Victoria.

The $5600 bull buyer was Peter Holmes, of Broomehill, with Landmark agent Leon Giglia bidding on his behalf.

"It's the first time for us with Red Angus," Mr Holmes said.

"We have 120 Charolais and Charolais-cross breeders and will use him over them.

"We want to get softness and thickness back into the calves."

The seven heifers were from Pat and Guy Jellicoe's Jutland Park stud, with two sold under the hammer and the other five immediately after the fall of hammer.

Claremont principals Jeff and Sue Boland were at the sale and bought their $1400 heifer for her different genetics.

They run 70 Red Angus breeders and it's the first time they have bought from Jutland Park.

Ms Boland is on the Red Angus Federal Council, while the $1000 heifer buyer - Bob Boote of Bootehill Red Angus - is Federal Council president.

Bob and wife Sandra were at the Brunswick sale and run 125 breeders, it being the first time they had bought from Jutland Park.

The Magic Valley stud at Harvey is owned by Richard and Sonia Bennett and managed by Robert Italiano, who was pleased with the sale's top price for Magic Valley Hyatt with his 44cm scrotal measurement and 840kg weight.

The long Hyatt with his good rump profile also sported an impressive EMA of 112sqcm.

Generally speaking, the clearance was not good - of the 36 bulls offered, just 14 were sold under the hammer for an average of $3886.

"It was disappointing for the breeders - it was a buyer's market today," Landmark auctioneer Tiny Holly said.

"The breeding background is very good and the results were disappointing, coming after the 2013 sale where the average was in the $4000s. The top bulls were excellently presented and a credit to their breeders."

Five lots of semen were sold including 10 straws at $40 each from Tronar Cameron to Claremont Red Angus, plus five straws (at $40 each) from Lman King Rob 8621, also to Claremont.