Love your Polaris or get a refund
Australian farmers have enough risk in their lives - drought, fire, flood, plague, commodity prices, currency fluctuations - you name it, Aussie farmers take it on the chin.
Farmers are often forced to spend a good portion of their small piece of the pie to limit their risk.
If they can get it, sometimes they use insurance; sometimes they hedge or buy futures. It's costly, it's complicated and, frankly, it's a pain in the neck.
Imagine if your fairy godmother could make your risk disappear?
Well Polaris may not be a fairy godmother but it has come up with a ripper idea that can all but eliminate risk when buying an ATV or side-by-side.
Polaris, the world's number one off-road vehicle brand, has a history of encouraging trials of its ATVs and Ranger side-by-sides.
The Minnesota, USA, brand has openly challenged the status quo in a market which back in the 1990s was dominated only by Japanese brands.
Polaris is enjoying its eighth straight record sales year and continues to build its loyal Australian customer base.
Now Polaris will again challenge the conventional way of buying an ATV.
Dubbed the 'LOVE IT' promotion, for the month of July, if you buy any new Polaris, you'll have 30 days to try it, and if you don't love it, return it for a refund.
The deal applies to every new Polaris vehicle - from the Outlaw 50 kid's quad to the big Ranger six-seat diesel.
Even Polaris mowers are included. See the Polaris website for details. What have you got to lose?
The idea for the campaign came from an event that sparked Polaris' growth in 2005.
Dubbed the 'Bet you $100' campaign, the promotion was an open challenge to the public.
Polaris said it was so confident that nothing rode like a Polaris, that if anyone who test-rode a Polaris and then went a bought another brand, Polaris would give them $100.
"This certainly ruffled a few feathers in the motorcycle world," Polaris managing director Peter Alexander said.
'Bet you $100' was replaced with 'Bet you $500.'
"These were two of our most successful promotions of all time," Mr Alexander said. "People still talk about them."
Since 2005, Polaris has launched 27 new models and has focused on promoting its features to Australian farmers.
Polaris has dominated the side-by-side market, releasing the world's largest range of models.
Among the variants are 4WD, 6WD, electric, petrol, diesel, two-seat, three-seat, four-seat and six-seat Rangers.
The innovation has continued with the ATV line-up also, with products such as Sportsman X2, the only ATV with a rear tip tray that can hold 181kg and that converts in seconds into a two-seater.
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