Ben Cousins t-shirts: Perth streetwear company StreetX selling Prince of Perth range

Staff WriterThe West Australian
Ben Cousins and one of the t-shirts for sale.
Camera IconBen Cousins and one of the t-shirts for sale.

In a week where it seems no one can get enough of Ben Cousins, now you can even wear the bloke.

Perth streetwear company StreetX is selling a ‘Prince of Perth’ range - celebrating the athletic prime of the reborn Cousins.

Cousins, 43, has been in the news a lot recently, after seeming to stop the freefall his life had been in for more than a decade, and emerging centre stage at Sunday night’s Brownlow Medal count.

Four days ago StreetX, founded by Perth businessman Daniel Bradshaw, revealed they had launched a range of Cousins-inspired t-shirts.

And the Prince of Perth range has been endorsed by the man himself, the 2005 Brownlow medallist posing proudly alongside Bradshaw while wearing one of his tees.

On Sunday the company shared a photo of Cousins posing in a shirt featuring the many looks of Ben: waving-his-arms-on-the-premiership-dais Cuz; clutching-the-premiership-cup Cuz; launching-a-long-one-from-right-on-50 Cuz; running flat-chat Cuz; and angelic-schoolboy Cuz.

The limited range was on sale for just 72 hours.

The t-shirt launch foreshadowed Cousins’ appearance at last night’s Brownlow, where he appeared with WA FIFO worker Kelley Fergus.

The status of the pair’s relationship has not been confirmed but they looked cosy while posing for photos.

After returning to football this year with amateur side Queens Park in the Perth Metro Football League, Cousins has appeared in public more frequently and has been described as looking happy and healthy.

In an appearance at the Italian Club earlier this month, he said he was grateful for all the opportunities he’d been given.

“I appreciate the support of everyone and how many chances they have given me, more than I deserve and more than I would have given anyone else,” he told the crowd at The Italian Club.

“I know what I need to be doing. I’m working now and enjoying it. I’ve swapped the footy boots for work boots and loving playing club footy.”

Bradshaw launched StreetX 2011 from the spare room in him mum’s house.

He’s seen it go from strength to strength, developing a cult following of fans who line up down the block outside the Northbridge bricks and mortar to get their hands on the limited designs.

“It took a long time to get to where we are,” Bradshaw said.

“We gave away shirts for free at the start and then slowly made more and more and now it’s built up ... to selling pretty much only our own stuff.”

Get the latest news from in your inbox.

Sign up for our emails