Herefords Australia appoints Meat and Livestock Australia’s Michael Crowley as the new CEO

One of Meat and Livestock Australia’s research and development bosses is set to take up a new role as the chief executive of Herefords Australia, replacing Lisa Sharp, who held the role for two years.

Michael Crowley was revealed last week as the new boss of the non-for-profit organisation and he will take up the reins on March 1 from Ms Sharp, who is set to take up a position as a board director.

Most recently, Mr Crowley held the position of MLA research and development general manager — where he was responsible for a diverse number of programs including livestock genetics, Meat Standards Australia, animal health and welfare, beef productivity, supply chain innovation and sustainability and producer adoption

He has also served as a board appointed director on the Herefords Australia board since 2021.

Mr Crowley has more than 20 years industry experience, including the former ownership of a cattle and beef marketing business and property management covering stud and commercial operations.

Herefords Australia chair Ian Durkin said it was Mr Crowley’s combination of general management experience, technical knowledge and infinity and connection with the Hereford breed and stud operations that most impressed the board.

“Michael Crowley has a wealth of red meat industry experience,” he said.

“This includes comprehensive technical knowledge in areas such as genetics and eating quality, coupled with firsthand experience gained in stud and commercial operations.

“Michael and the Crowley family are well-known among the Hereford community, and we are thrilled the opportunity has arisen for himl to come in and lead the company and the breed.”

Herefords Australia also announced the decision to appoint Ms Sharp to the Herefords Australia board.

“Lisa has made a significant contribution to the breed during the last two years, leading long-term strategy development, business planning, excellence in corporate governance and breed marketing and promotion,” Mr Durkin said.

“Changes implemented under Lisa’s leadership have and will make a long-term difference to the company’s success.

“With her knowledge of the company and the needs of members, and her experience as a non-executive director, Lisa will compliment and strengthen the Herefords Australia board and we are very pleased the association will continue.”

Mr Durkin congratulated both Mr Crowley and Ms Sharp on their appointments and said he was looking forward to realising plans that would drive the growth and prosperity of the Hereford breed.