Podcast pair to grow farming awareness

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Lavinia Wehr and Kayla Evans have launched a new podcast called GenerationAG.
Camera IconLavinia Wehr and Kayla Evans have launched a new podcast called GenerationAG. Credit: Iain Gillespie

Two youngsters with a keen interest in agriculture have spearheaded a new podcast focused on uniting their peers and making the industry “accessible to the masses”.

GenerationAG founders Kayla Evans, 26, and Lavinia Wehr, 23, released their first episode on October 20 — a 29-minute interview with stockwoman Camille Camp.

The born-and-bred Kimberley girl has been an integral part of running her parents’ station in WA’s far north after returning home to the station two years ago.

She has since amassed a 21,000 Instagram following by showcasing life on the station.

Since then, four more interviews have been released, including Blue Tree Project founder Kendall Whyte, stock agent and auctioneer Jarrad Hubbard, evokeAg young gun Callan Daley, and Fremantle Egg Company founder Ian Wilson.

In coming weeks, the pair will interview members of The Livestock Collective, The Rural Room founder Bec Bignell, and The Lego Farmer founder Aimee Snowden.

Friends for a year, Ms Evans and Ms Wehr aim to produce one podcast a week, “in time for your Monday commute”.

Originally from a mixed farm at Darling Downs in Queensland, Ms Evans moved to Perth seven years ago to study communications at Murdoch University.

Lavinia Wehr and Kayla Evans are hopeful the podcast will shine a light on farming.
Camera IconLavinia Wehr and Kayla Evans are hopeful the podcast will shine a light on farming. Credit: Iain Gillespie

She now works as the communications officer at Grain Industry Association of WA’s Careers in Grain project — which aims to attract people to WA’s $6 billion grains industry.

Ms Wehr grew up on a family farm at Scaddan, and moved to Perth for high school.

After studying public relations at Curtin University, she launched her own digital marketing and public relations business, servicing a variety of agricultural clients in WA.

The program, designed to be “like a conference in the tractor cab”, came about after a few discussions between the pair about how they could share stories of young people working in agriculture.

“I started thinking about a podcast after I met a young guy at Grain Grower’s Ltd Innovation Generation conference in Ballarat earlier this year, who was struggling to find a community of like-minded people his age in the agriculture industry,” Ms Evans said.

“I wondered how many other people must be out there feeling the same way.

“I mulled over what I could do for a long time and a podcast seemed like a great idea.

“But it wasn’t until I mentioned it to Lavinia, and a number of months later that it became a solid plan.”

The idea behind the podcast is simple — make agriculture more accessible.

“We want to make agriculture accessible to the masses,” Ms Wehr said.

“It is all about creating a community that allows people to learn more about our guests through our website.

“We want to questions and discover regional and rural Australia in a real and authentic way.”

Topics will be wide and varied, including social media, live export, gender, politics, careers, and general interest stories across a range of topics — think truffles, eggs, macadamias and more.

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