Biggest ‘ride and drive’ in the works

Headshot of Cally Dupe
Cally DupeCountryman
AFGRI marketing manager Jacques Coetzee.
Camera IconAFGRI marketing manager Jacques Coetzee. Credit: Simon Santi

AFGRI Equipment has unveiled plans for its biggest ‘ride and drive’ demonstration event in history, and one lucky agricultural college has been selected to host.

The three-day Northern Ride and Drive will be held at WA College of Agriculture – Morawa from July 30 to August 1.

AFGRI marketing manager Jacques Coetzee said the company was excited to provide the chance for growers to try equipment firsthand.

“It’s great to talk about the range we have but it’s even better to be able to see it working in the field and get inside the cab yourself to see how it will work with your operation,” he said.

“This is the largest ride and drive demo event we have held to date, and we look forward to making it a big success.”

Demonstrations will focus on soil preparation, seeding, nurture and protecting crops, harvest, and a strong focus on precision agriculture.

Mr Coetzee said an extensive range of John Deere equipment would be showcased, including 9RX and 9RX narrow tractors, 9R, 8R, 7R and 6M tractors, the R4060 sprayer, S780 harvester with 740D platform and Gator utility vehicles.

There will also be a range of Equalizer seeding equipment, HORSCH seeding and tillage equipment and Manitou telehandlers, as well equipment from Marshall, Kuhn, GrainKing and Croplands.

AFGRI operations director Gollie Coetzee said the event was another opportunity to showcase AFGRI’s commitment to the local community.

“We are heavily involved in the community and this is part of our plan to go one step further,” Mr Coetzee said.

“By having the ride and drive event in Morawa, customers get to see the equipment working in territory they are used to as well as meet a lot of our staff from across our branch network, widening their spectrum of knowledge and support.

“We believe in rural WA and even though we might not have a branch in town, we very much believe we are a part of the communities we support and are responsible for.”

A second event for the state’s south is planned for mid-September.

Customers are invited to contact their local AFGRI branch for more information or to RSVP.

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