Changes afoot at AFGRI, John Deere
AFGRI will be the State’s official John Deere construction and forestry dealer from May 1, after the end of a 29-year agreement between Deere and Hitachi.
After almost three decades, Hitachi Construction Machinery and John Deere ended their nationwide partnership this month, which Hitachi managing director David Harvey said would allow his company to focus on its “own brands”.
RDO Equipment has scooped distribution rights in every other state and territory aside from WA.
AFGRI board chairman Patrick Roux said AFGRI’s deep retail knowledge and experience in the agricultural sector could easily be transferred to the construction and forestry space.
“We have become the ‘go to’ company for many Australian farmers, and we’re truly delighted to extend our services to local construction and forestry companies, we are sure we will earn this same reputation,” he said.
From May 1, AFGRI will launch John Deere operations at five WA branches, Geraldton, Albany, Esperance, Boyup Brook and Perth.
Mr Roux said the deal marked a new phase of growth and investment for AFGRI through diversification into new sectors.
“WA is experiencing a good level of infrastructure development and construction activity, which AFGRI Equipment is eager to tap into to increase market share,” he said.
“We will endeavour to look after the construction and forestry customers to the best of our ability, backed by our strong track record and a proven commitment to WA.
“We aim to bring the same passion we have for the agricultural sector to the construction and forestry equipment ranges.”
Mr Roux said the company had already started to recruit and appoint specialist staff.
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