CNHI buys K-Line Ag to complement range
The parent company of CASE IH, New Holland and Flexi-Coil has added another feather to its cap, acquiring Australian agricultural equipment manufacturer K-Line Ag.
Buying the Cowra, NSW-based business boosts the global crop production portfolio of CNHI’s agriculture brands, CASE IH and New Holland.
Founded in 1993 by Richard Larsen, K-Line Ag has become a leader in the agricultural implement business.
The business was initially born when Mr Larsen saw an opening in the market for a broader, more efficient range of tillage machinery.
It specialises in tillage and residue management equipment, including the company’s Speedtiller, a dual-purpose disc-tillage machine praised for soil conditioning capability. CNH Industrial Australia and New Zealand agriculture managing director Brandon Stannett said the acquisition was exciting for its customers.
“K-Line Ag is known for innovative soil management solutions that result in high productivity in a variety of growing regions and conditions,” he said. “As a company, we’re increasingly focused on tillage and seeding methods that promote sustainability and soil protection.”
Mr Stannett said K-Line Ag products would continue to be sold under that name in Australia and New Zealand through existing Case IH, New Holland and selected independent dealers.
In the North American market, K-Line Ag will be rebranded as Case IH after the Cowra-based business first sold products there in 2013.
The manufacturing of K-Line Ag products, including the Speedtiller will remain in Cowra, with plans to ramp up production and increase the number of units produced each month.
The Larsen family will also remain heavily involved in strategy and day to day management of the business.
Case IH is the leading tillage brand in North America, with the company identifying surface compaction and seedbed floor levelness as critical when it comes to seed placement accuracy, early root development and yield.
Mr Stannett said the Speedtiller came to the attention of CNH Industrial because — while many products get the job done on the surface — it proved to be the only high-speed tillage tool designed for deep and shallow settings that delivered uniform results to depth, giving producers ideal seedbed preparation without agronomic compromise.
“As a global company we’re excited to be making this level of investment in an Australian company whose reputation for excellence and results is known around the world,” he said.
“We’re proud to bring K-Line Ag into the CNH Industrial agriculture stable and know that together we can continue to raise the bar with equipment that satisfies the needs of farmers looking for sustainable farming solutions that don’t compromise on efficiency and productivity.”
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